Elery and WeHubble Join Forces to Develop Elery’s Talent Department.
Dora Valdez will join as acting Chief People Officer
MONTERREY, N. L., MEXICO, November 17, 2021 — Elery Brands Inc (“elery”) and WeHubble have signed an agreement to work together in the development of elery’s Talent department. Dora Valdez, WeHubble’s CEO and founder, will join as elery’s acting Chief People Officer.
With more than 15 years of experience, Ms. Valdez has helped many clients develop their human capital capabilities, which enable growth and long-term value. She will be supervising all aspects of recruitment and selection, retention and development, compensation, and training.
Marcelo Cruz, cofounder and CEO of elery, said: “Dora and WeHubble will be key players in our journey to reinvent surgical care. They will help us attract and retain the top talent that we will need to help thousands of patients find safe and affordable care.”
Ms. Valdez is an entrepreneur, published author, and podcaster. She recently published her first book: ¡Haz que Suceda! 41 Lecciones de Capital Humano and her podcast La de RH has thousands of listeners every week. She holds a Bachelor Degree in International Relationships with a minor in Human Resources by Tecnológico de Monterrey and multiple continuing education programs by The Wharton School, EGADE, and the Jönköping University.
About elery
Elery Brands Inc is a Delaware corporation, with its main operations in Monterrey, Mexico. Launched in 2021, elery has the mandate of reinventing specialty care for the middle class in Latin America.
About WeHubble
WeHubble is a Mexican professional services firm that provides Culture and Talent Management services. It uses best practices to attract, motivate, and inspire talent, with the goal of enabling extraordinary growth for their clients.

